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Stephen Dann

 

 

This is the list of what I've published. It's good for making reference lists. 

Monographs

Dann and Dann (2005) Social Marketing and Behavioural Change Strategies. Queensland Department of Premier and Cabinet,
Dann, S, Dann, S and Brown J (2004) Sparten Corporate Hospitality Review, (2nd Edition) Sparten (First Edition 2003)
Dann, S, Dann, S and Brown J (2003) AFL Sponsorship Review, Sparten
 

Online Articles

Dann, S (2006) “The battle for the e-hearts and minds of voters” On Line Opinion, http://www.onlineopinion.com.au/view.asp?article=4898
 

Books

Dann & Dann, (2007) Marketing Strategy, Pearson Education
Dann, S, Dann, S and Gaskin, P (2006) ANZ supplement : to accompany Advertising and promotion : an integrated marketing communications perspective, McGraw Hill (2 of 3 chapters)
Dann & Dann (2004), Introduction to Marketing, Brisbane: Wiley
Dann & Dann (2004), Strategic Internet Marketing 2nd edition, Brisbane: Wiley
Dann & Dann (2004) ANZ supplement : to accompany Advertising and promotion : an integrated marketing
communications perspective, McGraw Hill (2nd edition) (2 of 2 chapters)
Lawrence, E, Newton, S., Corbitt, B., Lawrence, J., Dann, S. & Thanasankit, T (2001) Internet Commerce: Digital
Models for Business (3rd Edition), John Wiley Publishers, Brisbane (1 of many chapters)
Dann & Dann (2001), Strategic Internet Marketing, Brisbane: Wiley
Dann & Dann (2001) ANZ supplement : to accompany Advertising and promotion : an integrated marketing
communications perspective, McGraw Hill (2 of 2 chapters)
 

Book Chapters

Dann, S., Dann, S. (2006) “Regulation of advertising and promotion”, ANZ Supplement 3nd Edition to accompany Belch & Belch, Advertising and Promotion: An Integrated Marketing Communications Perspective, Sydney: McGraw-Hill.
  • First edition Dann & Dann published 2001
  • Second edition Dann & Dann published 2004
Dann, S. & Dann, S. (2006), “Evaluating the social, ethical and economic aspects of advertising and promotion”, ANZ Supplement 3nd Edition to accompany Belch & Belch, Advertising and Promotion: An Integrated Marketing Communications Perspective, Sydney: McGraw-Hill.
  • First edition Dann & Dann published 2001
  • Second edition Dann & Dann published 2004
Dann, S. & Dann, S “Street level marketing: Intuition and creativity in entrepreneurial marketing’, in Innovation and Imagination: Unleashing Corporate Performance, Australian Institute of Management – Management
Today Series
  • First edition Dann & Dann published 2001
Dann, S. & Dann, S "The appropriateness and value of using Princess Diana's image in road safety seat belt campaigns", in Gregory Payne (ed), An Era of Celebrity and Spectacle: The Global Rhetorical Phenomenon of the Death of Diana, Princess of Wales, Boston: Centre for Ethics in Political and Health Communication, pp.298-315
Dann, S. & Dann, S “Sunsafe” in J.R. McColl-Kennedy and G.C. Kiel, Marketing: Concepts and Strategies, Thomas
Nelson pp. 814-817.
 

Refereed Journal Articles

Dann, S. & Dann, S (1998) "Cybercommuning: Global Village Halls" Advances in Consumer Research XV
Graham, P. and Dann, S (1997) "Tobacco Advertising Prohibition", Journal of Contemporary Issues in Business and Government, November
Dann, S. and Graham, P. (1996) "The Internet: A Potential Promotional Medium for Smoking" Accountability and Performance, 2(1).
Graham, P. and Dann, S (1995) "Banning tobacco advertising: Effective control or mere puff?" Accountability and Performance, 1(3).
 

Conference Papers

Dann, S and Buchanan, L, (2006) (Pro)Active Ageing: Policy Implications of the difference between Motivational
Reasons of Pre-50 and Post 50 Participant-Volunteers, Social Change in the 21st Century, QUT Carseldine 27
October 2006
Dann, S and Buchanan, L, (2006) “Motivations for Volunteering: Exploring the drivers of volunteer in the case of Equestrian SportMotives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
 
Dann, S and Buchanan, L, (2006) “Participation in Equestrian Sport: Motives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
 
Dann, S. (2006) “Best Journals versus Best Fit Journals: A Strategic Orientation to Research Tiers”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
 
Dann, S. and Dann, S (2006). “Street Level Marketing 2006”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
 
Dann, S and Hughes, A. (2006) “Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
 
Hughes, A. and Dann, S. (2006) “Political Marketing and Stakeholders” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
 
Dann, S. and Fry, M. L. (2006) “When is good enough, near enough? Examinations of “success” in social marketing intervention in road safety” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
 
Dann, S, Bennett, R. Brennan, J. and Dann, S. (2006) “Female Entrepreneurship in Australia: revisited” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
 
Dann, S. (2006) “Social Marketing in the Age of Direct Benefit and Upstream Marketing” Third Australasian Non-profit and Social Marketing Conference, 10-11 August, 2006
 
Dann, S. (2006) “Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns” Third Australasian Non-profit and Social Marketing Conference, 10-11 August, 2006
 
Dann, S (2005) "Social change marketing in the age of direct benefit marketing – where to from here?" Social
Change in the 21st Century, QUT Carseldine 28 October 2005.
 
Dann, S (2005) "Social change marketing in the age of direct benefit marketing – where to from here?" Social Change in the 21st Century, QUT Carseldine 28 October 2005.
 
Dann, S. (2005) "Prior Product Preference: Influence of Previous Star Wars Films on Star Wars Fan Attitudes" Australian and New Zealand Academy of Management Conference, Canberra, 7-9 December 2005
 
Dann, S., Dann, S., & Brown, J, (2005) "Australian Corporate Hospitality: Benchmarks and Oddities in the Sports Market" Australian and New Zealand Academy of Management Conference, Canberra, 7 – 9 December 2005
 
Dann, S. (2005) "TruFan: Role of Fandom as an influence on attitude" Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005
 
Dann, S. (2005) "Reconceptualizing Temporal Innovativeness as the attitudinal measure of temporal preference" Australian and New Zealand Marketing Academy Conference , University of Western Australia, 5th to 7th December 2005
 
Hughes A, and Dann S, (2005) "Using Celebrity Candidates in Political Marketing Campaigns" Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005 , University of Western Australia, 5th to 7th December 2005
 
Hughes A, and Dann S, (2005) "Qualitative Case Analysis of the TeamBeattie.com website" Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005 , University of Western Australia, 5th to 7th December 2005
 
Dann, S & Dann, S (2005) "Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?" Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 September 2005.
 
Dann, S., Dann, S., & Brown, J. (2005) "Australian Sports Corporate Hospitality in Review" Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 September 2005.
 
 

Older Conference Papers

Dann, S & Dann, S (2002) "Macromarketing and Street Level Marketing: Moving beyond the bottom line in serving niche needs" Macromarketing Conference, University of New South Wales, June 11-14
Dann, S & Dann, S (2000) “High–Speed Car Advertising and Road Safety” Australia New Zealand Marketing Academy Conference, December 2 - December 4
Dann, S & Dann, S (2000) “Street Level Marketing 2000” Australia New Zealand Marketing Academy Conference, November 29- December 1
Dann, S. (2000) “Green Eggs and Market Plans: Learning Marketing from Dr Seuss” Australia New Zealand Marketing Academy Conference, Griffith University, Gold Coast, November 28- December 1
Dann, S (1999) “Normative Outcomes: Psychographic teaching tool”, Marketing Academy of Queensland Conference, University of the Sunshine Coast, December 15-16, 1999
Dann, S & Dann, S (1999) “Street Level Marketing” Marketing Academy of Queensland Conference, University of the Sunshine Coast, December 15-16, 1999
Dann, S & Dann, S (1998) "Celebrity Endorsement in Social Campaigns: Attitudes Towards the Use of Diana, Princess of Wales in Road Safety Campaigns", Australia New Zealand Marketing Academy Conference, November 29 - December 2, 1998
Dann, S & Dann, S (1998) "Failure of Political Marketing to Counteract the Rise of One Nation in Australia", Political Marketing Conference, University College of Cork, Ireland, 17-19 September,
Dann, S & Dann, S (1998) "Marketing in the New Media in the Not for Profit Sector", British Academy of Management Conference, Nottingham, 13-16 September
Dann, S & Forrest, E (1997) "Webnography", Australia New Zealand Marketing Educators Conference 97, Melbourne
Dann, S (1997) "WebTV - Waiting for the Great Click Forwards: A study of New Convergent Media Product Adoption, Australia New Zealand Marketing Educators Conference Doctoral Colloquium, 1997, Melbourne.
Dann, S (1996) "Media Consumer Benefit I-Valuation: Enhancing the Internet Values and Lifestyles Models with Mass Media Segmentation Theory" STEP96, University of Queensland.
Dann, S, Previte, J. & Dann, S (1996) "Social marketing in cyberspace: One step forward or two steps back?", Marketing Educators Group Conference, Academy of Marketing, 1996, Glascow University of Strathclyde
 

Invited papers

Dann, S & Dann, S (2001) “The Ethical Considerations of Using Princess Diana’s Image in Road Safety Seatbelt Campaigns, Media Ethics, Spring, Volume 12, #2 pp9,25-26
Dann, S & Dann, S (2000) "The Appropriateness and Value of Using Princess Diana's Image in Road Safety and Seat belt Campaigns” Celebrity/Spectacle: The Making of a Media Event, Emerson University College, Boston, October 27.
Dann, S & Dann, S (1998) "The Appropriateness and Value of Using Princess Diana's Image in Road Safety and Seat belt Campaigns: A Social Marketing Preliminary Study", An Era of Celebrity and Spectacle: The Global Rhetorical Phenomenon of the Death of Diana, Princess of Wales, London, August 27

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